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Positioning Makes All the Difference

Understanding market positioning is key to successful sales in today’s marketplace, yet many Realtors® continue to perform according to an antiquated marketing model.  Get a listing, list on MLS, and if sellers are lucky they will be placed on some websites and … nothing.

It is no longer enough to simply list the house on the MLS and wait for buyers to come to you.  Marketing needs to be proactive and target to specific audience.  With almost 90% of buyers starting their research ...more

Pricing It Right

In this market I’m constantly amazed that sellers often give the listing to the agent who offers most money for their home, regardless of market reality and Realtor’s plan on how they will go about selling the home. There are two major components in getting a home sold. ...more

The Art of Negotiation

buyer or a seller, negotiating a successful offer will make a very large impact on ...more

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Buying a Home?

We understand that buying a home, whether it’s your 1st or 21st it's a big and often stressful decision and requires careful planning.  So why not enjoy getting started from the comfort of your own home. You can search for properties with your specific criteria, see images of the homes you're interested in, and even schedule previews, all from this site.  Here you will also find detailed descriptions of all luxury waterfront communities, including Vela, Aventine, One Hudson Park, Independence Harbor, Churchill Hill Estates and much more.

If you have questions or need help, Michael Trefel and his team are only a click or phone call away. We specialize in helping buyers throughout the process, from guiding you through research of neighborhoods and listings, to writing up and negotiating offers, and seeing the deal through closing and beyond.  See more about the buying process with Michael and his team…